BPM · B2C · dating app for sporty singles
Launch free, then turn on subscriptions about a month later
1K MRR by the next Monday, 10K MRR 30 days later; no before/after comparison
Unknownpaywallproduct-activation
What they did
Launched Dec 26 without payments (not yet built) to test features and retention without a monetization blocker; rolled out subscriptions ~a month later on a Friday. They did not actually compare before/after numbers.
What happened
1K MRR by the Monday after rollout, 10K MRR 30 days later; users paid despite low density, which signalled product-market fit.
- Stage
- launch
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- BPM: Run a singles-only run club to test a dating app ideaDemand confirmed; couples formed; runners became the launch audience
- BPM: Make your own Reels and boost a couple of posts to fill an eventGrew to ~500 followers; people signed up for runs
- BPM: Build a 3K waitlist before launch and have regulars make profiles early~500 installs on launch weekend
- BPM: Launch a dating app in one country only, so users are close together140K MRR in six months from France alone
- BPM: Download every competitor app and copy what works in each part
- BPM: Start Meta ads at €20/day after week one to keep new users flowingProfitable; main growth driver to 140K MRR
- BPM: Set up Meta ad campaigns to get the most installsReached 20K MRR, but founder calls it the worst choice in hindsight
- BPM: Test ad tracking with $5, start at $50/day, add ad sets once costs holdStable costs; some ads ran profitably for months
- BPM: Make your first video ads from event footage, then test agency videos against themAn agency's videos worked well; no numbers
- BPM: Split co-founder equity unevenly so one person has the final say
- BPM: Ask everyone you know for a technical co-founder; work together a few weeks first
- BPM: Run the company with two founders who both use Claude daily
- BPM: Build a dating app only for people who play sport every weekPassed App Review; 140K MRR in six months
- Albo: Grow a social app only through a big creator program
- Surf: Get a brand deal with a sports event like Hyrox for a dating app
- Footsteps with Jesus: Show the paywall before asking people to create an account+52% sales