BPM · B2C · dating app for sporty singles
Launch a dating app in one country only, so users are close together
140K MRR in six months from France alone
Workedmarket-selection
What they did
Available only in France for the first 6-7 months; expanding step by step to Belgium and Switzerland, then UK, maybe Australia. First English-speaking market deliberately not the US (not enough cash; US budgets much larger). Argues small countries may be easier because users concentrate in big cities.
What happened
140K MRR in six months from France alone.
“if your home country has a big enough market why why why do why would someone want to open in the u.s”
“you can't launch on several countries and be like all right i'm gonna have 10 users in the Netherlands, 10 users in the US, you have to launch in one specific area”
Related topics
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More from this episode
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- BPM: Make your first video ads from event footage, then test agency videos against themAn agency's videos worked well; no numbers
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