BPM · B2C · dating app for sporty singles
Download every competitor app and copy what works in each part
Unknownfeature-developmentonboarding
What they did
With no consumer app experience, downloaded all dating apps he knew or found (Hinge, Bumble, Feeld and niche ones), studied every part of the app (onboarding length, hard vs freemium paywall at end of onboarding) and copied what they liked while adding a sporty brand.
- Stage
- pre-launch
Related topics
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More from this episode
- BPM: Run a singles-only run club to test a dating app ideaDemand confirmed; couples formed; runners became the launch audience
- BPM: Make your own Reels and boost a couple of posts to fill an eventGrew to ~500 followers; people signed up for runs
- BPM: Build a 3K waitlist before launch and have regulars make profiles early~500 installs on launch weekend
- BPM: Launch a dating app in one country only, so users are close together140K MRR in six months from France alone
- BPM: Launch free, then turn on subscriptions about a month later1K MRR by the next Monday, 10K MRR 30 days later; no before/after comparison
- BPM: Start Meta ads at €20/day after week one to keep new users flowingProfitable; main growth driver to 140K MRR
- BPM: Set up Meta ad campaigns to get the most installsReached 20K MRR, but founder calls it the worst choice in hindsight
- BPM: Test ad tracking with $5, start at $50/day, add ad sets once costs holdStable costs; some ads ran profitably for months
- BPM: Make your first video ads from event footage, then test agency videos against themAn agency's videos worked well; no numbers
- BPM: Split co-founder equity unevenly so one person has the final say
- BPM: Ask everyone you know for a technical co-founder; work together a few weeks first
- BPM: Run the company with two founders who both use Claude daily
- BPM: Build a dating app only for people who play sport every weekPassed App Review; 140K MRR in six months
- Albo: Grow a social app only through a big creator program
- Surf: Get a brand deal with a sports event like Hyrox for a dating app
- Footsteps with Jesus: Show the paywall before asking people to create an account+52% sales