BPM · B2C · dating app for sporty singles
Make your first video ads from event footage, then test agency videos against them
An agency's videos worked well; no numbers
Workedpaid-socialugc-creators
What they did
Founder made all ads himself from 'rushes' (raw footage) of the run club, himself and friends, plus some AI; video only, no statics yet. About a month in, added one creative agency, then a second, and kept pitting agency videos against his own to find winners and iterate.
What happened
An agency's videos 'worked well'; iteration is the core of UA.
- Stage
- Launch (months 0-6)
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
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- BPM: Make your own Reels and boost a couple of posts to fill an eventGrew to ~500 followers; people signed up for runs
- BPM: Build a 3K waitlist before launch and have regulars make profiles early~500 installs on launch weekend
- BPM: Launch a dating app in one country only, so users are close together140K MRR in six months from France alone
- BPM: Download every competitor app and copy what works in each part
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- BPM: Start Meta ads at €20/day after week one to keep new users flowingProfitable; main growth driver to 140K MRR
- BPM: Set up Meta ad campaigns to get the most installsReached 20K MRR, but founder calls it the worst choice in hindsight
- BPM: Test ad tracking with $5, start at $50/day, add ad sets once costs holdStable costs; some ads ran profitably for months
- BPM: Split co-founder equity unevenly so one person has the final say
- BPM: Ask everyone you know for a technical co-founder; work together a few weeks first
- BPM: Run the company with two founders who both use Claude daily
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- Albo: Grow a social app only through a big creator program
- Surf: Get a brand deal with a sports event like Hyrox for a dating app
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