BPM · B2C · dating app for sporty singles
Make your own Reels and boost a couple of posts to fill an event
Grew to ~500 followers; people signed up for runs
Workedorganic-socialpaid-social
What they did
Created the run club Instagram account, made Reels himself, and boosted posts ('put a bit of money on your post') about two times with no prior ads experience.
What happened
Followers grew to 200-300, later ~500; people signed up for runs from this.
- Stage
- Pre-launch (pre-product)
Related topics
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More from this episode
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- BPM: Build a 3K waitlist before launch and have regulars make profiles early~500 installs on launch weekend
- BPM: Launch a dating app in one country only, so users are close together140K MRR in six months from France alone
- BPM: Download every competitor app and copy what works in each part
- BPM: Launch free, then turn on subscriptions about a month later1K MRR by the next Monday, 10K MRR 30 days later; no before/after comparison
- BPM: Start Meta ads at €20/day after week one to keep new users flowingProfitable; main growth driver to 140K MRR
- BPM: Set up Meta ad campaigns to get the most installsReached 20K MRR, but founder calls it the worst choice in hindsight
- BPM: Test ad tracking with $5, start at $50/day, add ad sets once costs holdStable costs; some ads ran profitably for months
- BPM: Make your first video ads from event footage, then test agency videos against themAn agency's videos worked well; no numbers
- BPM: Split co-founder equity unevenly so one person has the final say
- BPM: Ask everyone you know for a technical co-founder; work together a few weeks first
- BPM: Run the company with two founders who both use Claude daily
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- Albo: Grow a social app only through a big creator program
- Surf: Get a brand deal with a sports event like Hyrox for a dating app
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