Burner · B2C · second phone number app
Demo the unreleased app to people at SXSW and collect a waitlist
New York Times interview and a panel slot; $50K revenue on launch day
Workedpr-launchevents
What they did
At SXSW 2012 they showed the unfinished app to friends via TestFlight (not yet in the App Store). When a New York Times interview came up, they set up a 'war room' in the hotel, built a launch page and collected waitlist names; also landed a panel. At launch it was covered by GigaOm and hit the top of Hacker News.
What happened
NYT interview, panel, waitlist; launch coverage led to ~$50K revenue on day one.
- Stage
- launch
In their words
Sub Club by RevenueCat · Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner“We ended up with the New York Times interview and we ran back to our room, and we set up a war room and set up a launch page. We were capturing waiting lists, names, and we were on a panel.”
“It was I think GigaOm that covered us and we were on Hacker News as a top story.”
Related topics
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