Burner · B2C · second phone number app
Use paywall tools so the product team can launch tests without engineers
From 1-2 paywall tests a month to several times that; about 1 in 4-5 wins
Workedexperimentationpaywall
What they did
Added technology so paywall tests are shipped by the product team rather than gated on engineering. Velocity went from one or two paywall tests a month to a multiple of that; the bottleneck is now analytics and data maturity. Plan to extend to onboarding and win-back/cancellation flows.
What happened
Multiple times more paywall tests per month; one winner per four or five tests.
- Stage
- Scale (mature)
In their words
Sub Club by RevenueCat · Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner“Biggest win in the past year, I mean, aside from launching premium full stop was definitely adding technology to increase our paywall testing speed.”
“And it's very interesting because the velocity is now on the product team, not gated by the engineering team.”
Related topics
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