Burner · B2C · second phone number app
Phase out one-off credits so everyone goes through a subscription
Fairly high churn from short-term users; founder now thinks credits might have fit them better
Mixedpricingretention
What they did
After subscriptions launched, they slowly de-emphasized consumable credits, assuming long-intent users would retain and short-intent users would simply churn early. Credits now mostly serve as top-ups for existing subscribers (~8-10% of revenue).
What happened
Subscriptions dominate revenue but churn is reasonably high; Greg suspects keeping a front-and-center credits option for short-term users would have fit demand better and keeps retesting it.
- Stage
- growth
This shipped together with other changes, so the result can't be credited to this alone.
In their words
Sub Club by RevenueCat · Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner“But we did slowly deprecate credits on the back of launching subscriptions because our mindset at least originally was, well, we should move all of our users through a subscription model and the ones who have longer term intent will retain and the ones who don't will leave early. And so, as a consequence of that, we have reasonably high churn.”
Related topics
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