Burner · B2C · second phone number app
Add caller lookup for unknown numbers to the premium plan
Very popular and a driver of premium upsells; founder didn't expect it to win
Workedupsell-expansionfeature-development
What they did
Premium-tier feature: when an unknown number calls your Burner, look it up through the telephony system and guess who the caller is. It came from a bucket of features tested (with surveys beforehand); the founder did not expect it to win. Other premium features: AI voicemail classifier, custom icons, higher-quality video messaging.
What happened
Very popular and a driver of upsell to premium.
- Stage
- growth
In their words
Sub Club by RevenueCat · Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner“In our premium tier, we have the ability if someone calls you on your Burner and you don't recognize the phone number to do a lookup through the telephony system and make a pretty good guess of who that is, who that caller is. And that feature has been very popular.”
“So, that's been really popular and a driver of upsell. And that was really an experiment, right? It was in a bucket of features that we tested out.”
Related topics
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