Burner · B2C · second phone number app
Judge paywall tests by projected customer lifetime value from day-8 and day-30 data
Unknownanalytics-attributionexperimentation
What they did
Cohort LTV is the 'true north' for picking experiment winners, but they can't wait for cohorts to mature, so they project from day-8 and day-30 signals. Users are bucketed into 3-day or 7-day trial treatments. Premium subs are optimized for long retention; lower-intent users are treated differently. Built client, server and marketing analytics from day one.
- Stage
- growth
In their words
Sub Club by RevenueCat · Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner“So, balancing those things, really cohort LTV is probably the true north, but within that, you can't wait for those metrics to mature. So, you have to project based on things that are happening at day eight or day 30.”
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