Cal AI · B2C · AI calorie tracking app
Add a 'tracked with' caption only when the app appears subtly in the video
Captions helped subtle videos; left off obvious ones because they cut views
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What they did
For creators whose integrations were subtle, videos carried an on-screen caption 'tracked with Cal AI' to drive the brand home. For creators whose integrations were already obvious, the caption was left off because it would hurt views. Part of constant ongoing testing of small details.
What happened
No numbers; Jake says captions would impact views on the less subtle videos.
In their words
Sub Club by RevenueCat · How Cal AI turned creators into a growth machine — Jake Castillo, Cal AI“Another one, with certain creators that did more subtle integrations, we would have an onscreen caption that would say tracked with Cal AI, just to really drive that home. Whereas with some creators where it was less subtle, we wouldn't have that caption because then it would impact the views.”
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