Cal AI · B2C · AI calorie tracking app
Sponsor UFC fighters who count every calorie to promote a calorie tracker
No download spike after thousands of dollars; viewers don't want to track
Failedinfluencerpositioning-niche
What they did
Thesis: UFC fighters track food meticulously when cutting weight, so a photo calorie tracker is useful and interesting to them and could open a new niche of 1,000 more creators. Cal AI signed a couple of big UFC creators.
What happened
Posts produced no download spike. Digging into audience demographics/psychographics: the typical UFC viewer is on the couch with beer and pizza and has no interest in tracking calories themselves.
- Effort
- A couple of big UFC creators; thousands of dollars
In their words
Sub Club by RevenueCat · How Cal AI turned creators into a growth machine — Jake Castillo, Cal AI“The UFC creators we signed, posted, and crickets, no download spike, nothing.”
“the average person watching UFC is doing so on their couch as they're drinking beer and eating pizza with their friends. The last thing they want to think about is tracking their calories because that's just going to give them bad news.”
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