Cal AI · B2C · AI calorie tracking app
Pick creators whose comments thank them for help, not ones full of fire emojis
Unknowncreator-opsinfluencer
What they did
Views and followers can lie; comments can't. Niche level: read the comments on the big creators in a space and check whether people are asking for a solution your app provides. Creator level: compare comment sections, e.g. a leg-day video whose comments are all men posting fire/sweating emojis versus one where viewers write 'thank you, I wasn't sure how to work my hamstrings'. The second kind converts. Look for a cult-like following, not just a following.
In their words
Sub Club by RevenueCat · How Cal AI turned creators into a growth machine — Jake Castillo, Cal AI“views can lie, followers can lie, but comments cannot. The truth is always in the comments.”
“if you want to understand is this niche relevant to my app, look in the comment section of the big creators in that space. And are people looking for a solution that your app solves?”
“One of those comment sections is going to convert, one of them is not. And I think it's pretty obvious which one will.”
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