Clear 30 · B2C · app to quit or cut down weed
Open the paywall with a day-by-day plan for the first 7 days, not features
Paywall conversion rose from ~20% to 30% with only this change
Workedpaywall
What they did
Old paywall (inspired by Cal AI) opened with a feature carousel (accountability texts, peer support, '1,000+ members'). New first screen outlines the program day by day (day 0, day 1... first 7 days), with small science-style quick wins to cut the perceived time delay (e.g. 'CB1 receptors begin to bounce back within 48 hours'), without promising a fix tomorrow. Rest of the paywall unchanged.
What happened
Paywall conversion ~18-20% -> ~30%
In their words
The Superwall Podcast · Asher Herbstman & Thatcher Clough - I Built a $30k/mo App That Helps You Quit Smoking“So what we showed here is like what you're actually going to get within the trial, what your days are going to be looking like, so this is the, you know, day zero, day one, we wanted to display it more as a program”
“your CB1 receptors begin to bounce back with weed from weed within 48 hours, so your brain is healing, that is like a a little dream outcome”
“Yes, that's the only thing that changed, and we jumped from like a 20% conversion to a 30% conversion.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Clear 30: Grow with paid Meta and TikTok ads once the app converts wellBecame the growth engine; founders say they 'cracked paid ads' and are scaling
- Clear 30: Try organic posts, influencers, Reddit and SEO to get first usersUseful for early feedback, but hard to convert; the first $1K was the hardest
- Clear 30: Film your own funny ads that call out a very specific momentSpecific callouts grab attention; calm ads with an older speaker convert best
- Clear 30: Check which ages and quit reasons pay most, then aim ads at them26-30 year olds convert at almost double the 18-20 rate
- Clear 30: Ask users where they found the app, and also run proper ad trackingShows cost per trial by platform to rebalance spend daily; founders call it very helpful
- Clear 30: Track users from the first screen, not only after they sign inRevealed drop-offs; intro screen passes 85-90%
- Clear 30: Make onboarding a conversation: use their name, echo goals, show proof and quick winsPart of the 2-month push that took revenue from $10K to $30K a month
- Clear 30: Keep the slow 'what do you want to achieve?' questions in onboardingUsers spend 20-30 seconds on them with almost no drop-off
- Clear 30: Give users a free personal report on their habits before asking them to payFounders call it a big point of value; no numbers
- Clear 30: Ask new users which features they'd use, to show them off and learn
- Clear 30: Say up front the app costs money, next to what the habit costs themOnboarding conversion up about 3%; fewer 'it's paid' complaints
- Clear 30: Ask for a star rating during onboarding, right before showing reviewsReviews went from ~50 to almost 1,000 and keep climbing
- Clear 30: Sign users up by phone number and text them funny, personal messagesNo results given; founders cite ~95% of texts read within 5 minutes
- Clear 30: Tell users 'no payment due now' and remind them 2 days before the trial endsMost users choose the yearly plan with the 3-day trial; no conversion numbers
- Clear 30: Test $30, $40 and $50 yearly pricesSettled on $30/year; no test numbers shared
- Clear 30: Run ads inviting people to take a quiz about their weed habitDidn't work; tried half-heartedly while onboarding was weaker
- Clear 30: Study which ads Meta and TikTok spend most on, and reuse their hooksAd with a woman beat one with a man; camera-shot look beat polished
- Clear 30: Offer the app to universities and addiction services, and add paid extras