Clear 30 · B2C · app to quit or cut down weed
Test $30, $40 and $50 yearly prices
Settled on $30/year; no test numbers shared
Unknownpricing
What they did
Early price tests on the yearly plan at $30, $40 and $50, using higher prices as an anchor; ended on $30/year.
What happened
Settled on $30/year
- Stage
- early
In their words
The Superwall Podcast · Asher Herbstman & Thatcher Clough - I Built a $30k/mo App That Helps You Quit Smoking“the prices are over here where we're doing like $30 a year, 40, you know, 50, and then using that as an anchor price.”
Related topics
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More from this episode
- Clear 30: Grow with paid Meta and TikTok ads once the app converts wellBecame the growth engine; founders say they 'cracked paid ads' and are scaling
- Clear 30: Try organic posts, influencers, Reddit and SEO to get first usersUseful for early feedback, but hard to convert; the first $1K was the hardest
- Clear 30: Film your own funny ads that call out a very specific momentSpecific callouts grab attention; calm ads with an older speaker convert best
- Clear 30: Check which ages and quit reasons pay most, then aim ads at them26-30 year olds convert at almost double the 18-20 rate
- Clear 30: Ask users where they found the app, and also run proper ad trackingShows cost per trial by platform to rebalance spend daily; founders call it very helpful
- Clear 30: Track users from the first screen, not only after they sign inRevealed drop-offs; intro screen passes 85-90%
- Clear 30: Make onboarding a conversation: use their name, echo goals, show proof and quick winsPart of the 2-month push that took revenue from $10K to $30K a month
- Clear 30: Keep the slow 'what do you want to achieve?' questions in onboardingUsers spend 20-30 seconds on them with almost no drop-off
- Clear 30: Give users a free personal report on their habits before asking them to payFounders call it a big point of value; no numbers
- Clear 30: Ask new users which features they'd use, to show them off and learn
- Clear 30: Say up front the app costs money, next to what the habit costs themOnboarding conversion up about 3%; fewer 'it's paid' complaints
- Clear 30: Ask for a star rating during onboarding, right before showing reviewsReviews went from ~50 to almost 1,000 and keep climbing
- Clear 30: Sign users up by phone number and text them funny, personal messagesNo results given; founders cite ~95% of texts read within 5 minutes
- Clear 30: Open the paywall with a day-by-day plan for the first 7 days, not featuresPaywall conversion rose from ~20% to 30% with only this change
- Clear 30: Tell users 'no payment due now' and remind them 2 days before the trial endsMost users choose the yearly plan with the 3-day trial; no conversion numbers
- Clear 30: Run ads inviting people to take a quiz about their weed habitDidn't work; tried half-heartedly while onboarding was weaker
- Clear 30: Study which ads Meta and TikTok spend most on, and reuse their hooksAd with a woman beat one with a man; camera-shot look beat polished
- Clear 30: Offer the app to universities and addiction services, and add paid extras