Clear 30 · B2C · app to quit or cut down weed
Keep the slow 'what do you want to achieve?' questions in onboarding
Users spend 20-30 seconds on them with almost no drop-off
Workedonboarding
What they did
Two questions (what do you want to achieve / what triggers you to smoke) take users the longest, 20-30 seconds each. Rather than cutting them, kept them as 'good friction' that commits users to the product and to themselves.
What happened
Almost no drop-off on the longest questions (host read under 5%)
In their words
The Superwall Podcast · Asher Herbstman & Thatcher Clough - I Built a $30k/mo App That Helps You Quit Smoking“Friction isn't necessarily bad. Having good friction where sitting on this question for 30 seconds thinking about damn, what do I want to achieve?”
“If 6 months ago we were to go look at this chart, we would say, "Oh, we need to reduce these questions to make them less important," or something like that, but almost no drop-off for people completing these questions.”
Related topics
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