Clear 30 · B2C · app to quit or cut down weed
Run ads inviting people to take a quiz about their weed habit
Didn't work; tried half-heartedly while onboarding was weaker
Failedpaid-socialonboarding
What they did
Borrowed from alcohol-quitting app Reframe's 'take our quiz to see what alcohol type you are' ads: pitched 'take the quiz, see your relationship percent with weed' and framed onboarding as a quiz.
What happened
Didn't help for them; guests think it could work if done better
- Effort
- Low; 'we didn't put our all into it', onboarding was weaker at the time
In their words
The Superwall Podcast · Asher Herbstman & Thatcher Clough - I Built a $30k/mo App That Helps You Quit Smoking“But if you say, "Hey, just take the quiz, see your relationship percent with weed," and then use that as your opportunity to sell them, can be really huge.”
“While it didn't work for us, it totally could for a different product or like a different introduction, or if it's just done better, because to be honest, we didn't put our all into it”
Related topics
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More from this episode
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- Clear 30: Check which ages and quit reasons pay most, then aim ads at them26-30 year olds convert at almost double the 18-20 rate
- Clear 30: Ask users where they found the app, and also run proper ad trackingShows cost per trial by platform to rebalance spend daily; founders call it very helpful
- Clear 30: Track users from the first screen, not only after they sign inRevealed drop-offs; intro screen passes 85-90%
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- Clear 30: Sign users up by phone number and text them funny, personal messagesNo results given; founders cite ~95% of texts read within 5 minutes
- Clear 30: Open the paywall with a day-by-day plan for the first 7 days, not featuresPaywall conversion rose from ~20% to 30% with only this change
- Clear 30: Tell users 'no payment due now' and remind them 2 days before the trial endsMost users choose the yearly plan with the 3-day trial; no conversion numbers
- Clear 30: Test $30, $40 and $50 yearly pricesSettled on $30/year; no test numbers shared
- Clear 30: Study which ads Meta and TikTok spend most on, and reuse their hooksAd with a woman beat one with a man; camera-shot look beat polished
- Clear 30: Offer the app to universities and addiction services, and add paid extras