Halo AI · B2C · AI photo editing app
Pay creators $20 a video plus bonuses at 20K, 100K, 500K and 1M views
29 of 30 creators chose it over a better-paying CPM deal; effective CPM under $1
Workedcreator-opsugc-creators
What they did
Compared four structures (flat retainer, capped CPM ~$1/1K views, base+CPM, base+milestone) and let 30 creators choose between CPM and base+milestone at roughly equal (CPM slightly higher) expected pay. Standardized on base+milestone for everyone: $20 per video (one video = 4 posts), bonuses of $60 at 20K, $200 at 100K, $500 at 500K, $800 at 1M views. Only one of the 4 cross-posts needs to hit a milestone and bonuses don't stack, so views on other platforms and between milestones are unpaid. Also simpler to operate than CPM (no re-checking view counts and paying differences).
What happened
29 of 30 creators chose base+milestone even when told it pays less; expected CPM ~$1 but effective CPM lower; creators gamify it (asking each other for engagement to hit milestones).
In their words
The Superwall Podcast · Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)“we gave this contract to 30 creators, and you wouldn't believe it, but like 29 of them picked this one and one person picked CPM in the end”
“in the beginning, we did 20k, 100k, 500k, and 1 mil views. For each one, we had like a different payout. For this, I think we did 60 additional, and then we did 200, 500, and then 800.”
“We just let one hit. If one of them hits the bonuses, we pay out for that.”
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