Halo AI · B2C · AI photo editing app
Grow views by adding creators, videos per creator, and platforms per video
600M views in 60 days, 1.2B in 120; $300K MRR in 45 days
Workedugc-creatorsorganic-short-videocreator-ops
What they did
Treats revenue = views x conversion rate, and total views = creators x videos per creator x posts per video (platforms) x views per post; pushes every variable up daily. Creators post on fresh US accounts (no followers needed) and cross-post each video to TikTok, Instagram, Facebook and YouTube Shorts. Scaled from ~10 creators to 25 in the initial ramp and 85 now, ~300 posts/day.
What happened
0 to 600M views in 60 days and 1.2B in 120 days; $300K MRR in 45 days; early ROAS 5-6x.
- Stage
- Launch (0-4 months post-launch)
- Effort
- ~$100K loan plus reinvested revenue; 85 creators, ~300 posts/day
In their words
The Superwall Podcast · Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)“Your total views is the number of creators you're working with, the number of videos each creator makes, the number of posts per video, and the number of views per post.”
“Anyone can make a brand new account on TikTok, Instagram, etcetera, and their first video can get 10 million views”
Related topics
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More from this episode
- Halo AI: Post creator jobs in UGC Facebook groups, then pay a $100 five-day trial500-600 applicants at 30-50 a day; trial winners became the 85-creator roster
- Halo AI: Give every creator one video format: shocking AI prank image, app demo, then a text-message storyOne format drove 1.2B views; ~5% of videos pass 100K, ~1% pass 1M
- Halo AI: Pay creators $20 a video plus bonuses at 20K, 100K, 500K and 1M views29 of 30 creators chose it over a better-paying CPM deal; effective CPM under $1
- Halo AI: Let creators post as many videos a day as they wantTop creators post 20+ videos a day (~80 posts); no rate limits seen on YouTube or Instagram
- Halo AI: Put an AI bot in Discord that writes scripts from your million-view videosCreators use it daily for new scripts; no numbers
- Halo AI: When one video goes viral, have every creator remake it that dayProduces big view spikes after each hit; no exact numbers
- Halo AI: Put all creators in one Discord with channels for wins, ideas and feedbackFounder says the camaraderie keeps creators motivated and sharing; no numbers
- Halo AI: Let people skip the first paywall, then show another when they hit submitTwo paywalls together beat one hard paywall in repeated tests; each converts 16.5%
- Halo AI: Charge $8.99 a week after a free trial, with extra offers when people leaveWeekly has worked best so far; yearly tested and dropped for now
- Halo AI: Take a $100K personal loan to pay creators once early videos return 6xScaled at break-even for ~4-5 weeks, then ~50% margin at $300K MRR
- Halo AI: Predict where revenue will level off from views, conversion and churnForecast a $300K MRR plateau and hit exactly that
- Halo AI: Run the videos that already went viral as Meta ads