Halo AI · B2C · AI photo editing app
Let people skip the first paywall, then show another when they hit submit
Two paywalls together beat one hard paywall in repeated tests; each converts 16.5%
Workedpaywallonboarding
What they did
Onboarding paywall is skippable; users can browse templates (hairstyles, decor, tattoos, cartoons) and upload a photo and write a prompt. On tapping send, they are asked to sign in and then hit a gated paywall; the core feature can't be used without paying.
What happened
Combined conversion is higher than a single hard paywall, seen in multiple tests; both paywalls convert 16.5%.
In their words
The Superwall Podcast · Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)“We also have an interesting setup where we have two paywalls for our onboarding, and the combined two paywalls actually have a higher conversion rate from what we've seen from our testing.”
“Both of these paywalls combined have a higher conversion rate than just having one alone, and we've seen this like multiple times.”
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