Halo AI · B2C · AI photo editing app
Take a $100K personal loan to pay creators once early videos return 6x
Scaled at break-even for ~4-5 weeks, then ~50% margin at $300K MRR
Workedfinancingugc-creators
What they did
Measured early UGC returns (ROAS / LTV:CAC ~5-6x, with a constant view-to-download rate per format), then emptied his bank account and took a ~$100K personal loan to pay creators. Scaled at break-even (every dollar in came back out) and reinvested all revenue into growth.
What happened
Break-even for about the first half of the ramp (4-5 weeks), then profitable; ~50% margin at $300K MRR.
- Effort
- ~$100K loan plus all savings
Related topics
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