Halo AI · B2C · AI photo editing app
Run the videos that already went viral as Meta ads
Unknownpaid-social
What they did
Plans to run existing viral, converting content as Meta ads first, then build creative diversity for different awareness levels, aiming for $1M/month by June.
In their words
The Superwall Podcast · Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)“we already have content which goes viral and we have converting conversions from that, so we can just run paid ads for that, but it won't be enough”
Related topics
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More from this episode
- Halo AI: Grow views by adding creators, videos per creator, and platforms per video600M views in 60 days, 1.2B in 120; $300K MRR in 45 days
- Halo AI: Post creator jobs in UGC Facebook groups, then pay a $100 five-day trial500-600 applicants at 30-50 a day; trial winners became the 85-creator roster
- Halo AI: Give every creator one video format: shocking AI prank image, app demo, then a text-message storyOne format drove 1.2B views; ~5% of videos pass 100K, ~1% pass 1M
- Halo AI: Pay creators $20 a video plus bonuses at 20K, 100K, 500K and 1M views29 of 30 creators chose it over a better-paying CPM deal; effective CPM under $1
- Halo AI: Let creators post as many videos a day as they wantTop creators post 20+ videos a day (~80 posts); no rate limits seen on YouTube or Instagram
- Halo AI: Put an AI bot in Discord that writes scripts from your million-view videosCreators use it daily for new scripts; no numbers
- Halo AI: When one video goes viral, have every creator remake it that dayProduces big view spikes after each hit; no exact numbers
- Halo AI: Put all creators in one Discord with channels for wins, ideas and feedbackFounder says the camaraderie keeps creators motivated and sharing; no numbers
- Halo AI: Let people skip the first paywall, then show another when they hit submitTwo paywalls together beat one hard paywall in repeated tests; each converts 16.5%
- Halo AI: Charge $8.99 a week after a free trial, with extra offers when people leaveWeekly has worked best so far; yearly tested and dropped for now
- Halo AI: Take a $100K personal loan to pay creators once early videos return 6xScaled at break-even for ~4-5 weeks, then ~50% margin at $300K MRR
- Halo AI: Predict where revenue will level off from views, conversion and churnForecast a $300K MRR plateau and hit exactly that