Halo AI · B2C · AI photo editing app
Give every creator one video format: shocking AI prank image, app demo, then a text-message story
One format drove 1.2B views; ~5% of videos pass 100K, ~1% pass 1M
Workedorganic-short-videougc-creators
What they did
Only one format, no deviation: (1) an absurd AI-generated image as the hook with a prank caption (e.g. 'Pranking my dad, I cooked his koi fish'); (2) screen recording of generating it in the app, with a big loading screen showing the Halo AI name and logo for ~2 seconds as the only call to action; (3) a screen-recorded text conversation with the pranked person that builds up to a twist/payoff. Mostly pranks. A good format must be viral, repeatable and convert. Sounds matter; hashtags don't affect reach.
What happened
1.2B views in 120 days from the single format; roughly 5% of videos over 100K views and 1% over 1M.
In their words
The Superwall Podcast · Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)“One format, 1.2 billion views, there's no there's no deviance from that.”
“in the beginning, we show a absurd hook and an absurd image or- or video, and that catches the views view's attention”
“It's text message story between this person and someone else, and have a build up and a payoff, something like a weird twist at the end.”
Related topics
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More from this episode
- Halo AI: Grow views by adding creators, videos per creator, and platforms per video600M views in 60 days, 1.2B in 120; $300K MRR in 45 days
- Halo AI: Post creator jobs in UGC Facebook groups, then pay a $100 five-day trial500-600 applicants at 30-50 a day; trial winners became the 85-creator roster
- Halo AI: Pay creators $20 a video plus bonuses at 20K, 100K, 500K and 1M views29 of 30 creators chose it over a better-paying CPM deal; effective CPM under $1
- Halo AI: Let creators post as many videos a day as they wantTop creators post 20+ videos a day (~80 posts); no rate limits seen on YouTube or Instagram
- Halo AI: Put an AI bot in Discord that writes scripts from your million-view videosCreators use it daily for new scripts; no numbers
- Halo AI: When one video goes viral, have every creator remake it that dayProduces big view spikes after each hit; no exact numbers
- Halo AI: Put all creators in one Discord with channels for wins, ideas and feedbackFounder says the camaraderie keeps creators motivated and sharing; no numbers
- Halo AI: Let people skip the first paywall, then show another when they hit submitTwo paywalls together beat one hard paywall in repeated tests; each converts 16.5%
- Halo AI: Charge $8.99 a week after a free trial, with extra offers when people leaveWeekly has worked best so far; yearly tested and dropped for now
- Halo AI: Take a $100K personal loan to pay creators once early videos return 6xScaled at break-even for ~4-5 weeks, then ~50% margin at $300K MRR
- Halo AI: Predict where revenue will level off from views, conversion and churnForecast a $300K MRR plateau and hit exactly that
- Halo AI: Run the videos that already went viral as Meta ads