Practitioner pattern · Yannis Chaouche (Appears to be building SpaiTok, the TikTok research tool he demos and the host promotes)
Have ambassadors follow your format in 80% of posts and experiment in 20%
Unknowninfluencercreator-ops
What they did
When using ambassadors rather than reposters, give very strong briefs based on your own format research (including audience-native details like red text-overlay backgrounds for news). Adapt to each creator's persona (college student, etc.) and state exactly where they have freedom: 80% of posts must respect the structure, 20% can try their own spin.
In their words
The Superwall Podcast · Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth“it's like 80% of the posts you have to respect our structure, 20% you can explore and try your own spin on what we're trying to do”
Related topics
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More from this episode
- Screen-record auto-written viral chats on a fake Tinder screen that feature the appBecame his first scaled account fleet; no numbers given
- Open 50-100 new TikTok accounts a week and post your own proven formats on them~300M views and an estimated 3-5M downloads last year; attribution unclear
- Change the caption from 'post-breakup activity' to 'procrastinating for exams'Same video: millions of views and no downloads became App Store jumps in several countries
- Copy formats that went viral 5-20 times across accounts, not one-off hits
- Go viral with a no-app post for your audience, then post app videos next
- Get one account going viral with a proven format before you build the app
- Share free exercises and use the app's score screen as the video coverWorked very well, per the guest; no numbers