A settlement claim finder app · B2C · guest's app in progress
Get one account going viral with a proven format before you build the app
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What they did
Pick a niche angle already shown to both go viral and move App Store ranks (e.g. claim/settlement finders in finance). Enter a competitor (Claim) into the research tool to get its outlier formats, then get at least one account to go viral with that format a few times before building. Stray from the proven recipe only at your own risk. Yannis is doing this for a Claim competitor.
- Stage
- pre-launch
In their words
The Superwall Podcast · Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth“We're in the process of building, uh, a Claim basically, a Claim competitor. And so, I just entered the app, and I I use it to see how it would how it would evolve, uh, with this structure”
“I wouldn't build my app without trying to go viral first with a high-converting format, right? It kind of reverses the recipe a bit”
Related topics
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More from this episode
- Screen-record auto-written viral chats on a fake Tinder screen that feature the appBecame his first scaled account fleet; no numbers given
- Open 50-100 new TikTok accounts a week and post your own proven formats on them~300M views and an estimated 3-5M downloads last year; attribution unclear
- Change the caption from 'post-breakup activity' to 'procrastinating for exams'Same video: millions of views and no downloads became App Store jumps in several countries
- Copy formats that went viral 5-20 times across accounts, not one-off hits
- Go viral with a no-app post for your audience, then post app videos next
- Have ambassadors follow your format in 80% of posts and experiment in 20%
- Share free exercises and use the app's score screen as the video coverWorked very well, per the guest; no numbers