Yannis's client and partner apps
Open 50-100 new TikTok accounts a week and post your own proven formats on them
~300M views and an estimated 3-5M downloads last year; attribution unclear
Workedugc-creatorsorganic-short-videocreator-ops
What they did
Instead of hiring creators or influencers, keep all creative in-house and use 'reposters': people who warm up accounts and behave like regular users, posting centrally produced videos. Open 50-100 new accounts per week. Work in batches: creative research finds a format, content is scaled around it, deployed on a subset of reposter accounts, results loop back; run several research tracks in parallel. When a video hits, have many accounts post near-copies. Suits impulse installs, novelty apps and low budgets; for bigger clients he runs it alongside paid (hybrid).
What happened
About 300M views last year with an estimated 3-5M downloads; 10-50M views a month now.
- Stage
- multiple client apps
In their words
The Superwall Podcast · Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth“we would do like one creative research, find a format, uh, scale the content around that format, then, uh, deploy it on, uh, a subset of, uh, ops management, uh, you know, on reposters, and then we would loop back”
“with reposters, you can one, spin off new accounts pretty quickly, right, like warm them up, use the same type of creatives, boom, you can have more accounts”
“we're opening about 50, anywhere from 50 to 100 accounts per week, making anywhere from 10 to 50 million views per per month”
Related topics
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More from this episode
- Screen-record auto-written viral chats on a fake Tinder screen that feature the appBecame his first scaled account fleet; no numbers given
- Change the caption from 'post-breakup activity' to 'procrastinating for exams'Same video: millions of views and no downloads became App Store jumps in several countries
- Copy formats that went viral 5-20 times across accounts, not one-off hits
- Go viral with a no-app post for your audience, then post app videos next
- Have ambassadors follow your format in 80% of posts and experiment in 20%
- Get one account going viral with a proven format before you build the app
- Share free exercises and use the app's score screen as the video coverWorked very well, per the guest; no numbers