A dating app · B2C · Yannis's partner's app
Screen-record auto-written viral chats on a fake Tinder screen that feature the app
Became his first scaled account fleet; no numbers given
Unknownugc-creatorsorganic-short-video
What they did
For a dating app (the RizzGPT era), Yannis built a clone of Tinder's messaging screen and programmatically generated viral-style conversations with the product worked in, letting the computer run and screen-record them. This allowed testing many angles. Content was posted by a first fleet of 'reposters': warmed-up accounts behaving like real users, while creative control stayed in-house. Earlier formats were slideshows at scale and animations.
What happened
Scaled the first reposter fleet; no results quantified.
- Stage
- early
In their words
The Superwall Podcast · Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth“I built like a clone of Tinder, and then only the iMessage, and we would generate conversations that were viral, and incorporate the product in it, but it was fully programmatic”
“I would just let the computer run, and screen-record all those conversation on a Tinder messaging clone”
Related topics
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More from this episode
- Open 50-100 new TikTok accounts a week and post your own proven formats on them~300M views and an estimated 3-5M downloads last year; attribution unclear
- Change the caption from 'post-breakup activity' to 'procrastinating for exams'Same video: millions of views and no downloads became App Store jumps in several countries
- Copy formats that went viral 5-20 times across accounts, not one-off hits
- Go viral with a no-app post for your audience, then post app videos next
- Have ambassadors follow your format in 80% of posts and experiment in 20%
- Get one account going viral with a proven format before you build the app
- Share free exercises and use the app's score screen as the video coverWorked very well, per the guest; no numbers