A face training app · B2C · example shown on SpaiTok
Share free exercises and use the app's score screen as the video cover
Worked very well, per the guest; no numbers
Workedorganic-short-video
What they did
A face-training app's TikToks give real exercises in a native format, and the first frame/thumbnail is the app's evaluation screen with scores, positioning the app as the way to measure yourself.
What happened
Guest says these worked very well; shown as outliers that moved App Store ranks.
In their words
The Superwall Podcast · Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth“they give value about how to actually train your face and whatever in the niche. And then they place your app as, uh, an evaluation, uh, evaluation screenshots right away”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Screen-record auto-written viral chats on a fake Tinder screen that feature the appBecame his first scaled account fleet; no numbers given
- Open 50-100 new TikTok accounts a week and post your own proven formats on them~300M views and an estimated 3-5M downloads last year; attribution unclear
- Change the caption from 'post-breakup activity' to 'procrastinating for exams'Same video: millions of views and no downloads became App Store jumps in several countries
- Copy formats that went viral 5-20 times across accounts, not one-off hits
- Go viral with a no-app post for your audience, then post app videos next
- Have ambassadors follow your format in 80% of posts and experiment in 20%
- Get one account going viral with a proven format before you build the app