LinkedIn · professional social network
Give subscribers free months of partner apps like Notion, Spotify and Headspace
Perk users tend to stay longer; no numbers given
Workedpartnershipsretention
What they did
A perks section in the Premium benefits dashboard. Monthly rotating perks (e.g. Notion with AI free for six months, three months of Spotify, four months of Headspace) plus evergreen perks rotated less often, every 6-12 months (e.g. three months of Duolingo, 'Washington Journal', coaching).
What happened
Members who use more features and get to know Premium better stay longer and look for new perks.
- Stage
- scale
In their words
Sub Club by RevenueCat · Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn“If you're a Premium member, you can go to your Premium benefits dashboard and there's a perks offering there.”
“One of them is rotating partnerships that we provide around a monthly basis, such as you can now get access to Notion with AI for six months”
“And so if you get more out of the subscription, you're more likely ultimately to see this value and stay with us.”
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