LinkedIn · professional social network
Let paying job seekers mark up to 3 jobs a month as their top choice
Top-choice applicants 46% more likely to hear back from the recruiter
Workedfeature-developmentpaywall
What they did
Premium members can mark up to three jobs a month as their top choice and add a two-sentence elevator pitch on why they are the best candidate. The recruiter sees that the candidate marked the job as a top choice, with the pitch. Designed so it helps job seekers stand out without paywalling applying and also benefits recruiters (a scarce, credible signal).
What happened
Members who mark a job as top choice are 46% more likely to hear back from the recruiter; guest says members value it highly.
- Stage
- scale
In their words
Sub Club by RevenueCat · Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn“one of the premium functionalities we have is the ability to mark a job or up to three jobs a month as your top choice”
“individuals who do choose a job as their top choice are 46% more likely to hear back from the recruiter”
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