LinkedIn · professional social network
Keep the core free; charge for extras like rotating cover photos and a website link
No numbers; guest says the free base feeds paid growth
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What they did
Free forever: building a profile, posting (equally distributed in feed), finding and applying to jobs; nothing related to finding or applying for a job is paywalled because recruiters (the jobs business) need a healthy free member base. Paid: features that drive business outcomes, e.g. a custom 'Visit my website'/'View my newsletter' link that shows under your name on posts, messages and search. Freemium tiers of the same feature: one cover photo is free, multiple rotating cover photos (portfolio, recommendations) are paid.
- Stage
- scale
In their words
Sub Club by RevenueCat · Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn“We prioritize our free experiences first. That means that anyone who comes to LinkedIn can build a profile, can create content that will be equally distributed in feed. They can apply to jobs.”
“Adding cover photo is free, but if you want to add rotating cover photos, for example to present your work, portfolio, recommendations, other things, adding multiple rotating cover photos would be a paid functionality.”
“we wouldn't add anything that would ever make something that's related to finding a job or applying to a job”
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