LinkedIn · professional social network
Tell subscribers what their benefits are and how to use them
Messaging changes alone improved retention; no numbers given
Workedretentionfeature-development
What they did
Identify which benefits correlate with retention (e.g. members who hear back from recruiters retain better) and build more value props around them. Improve messaging that tells members which benefits they have and how to use them.
What happened
Messaging changes alone improved retention.
- Stage
- scale
In their words
Sub Club by RevenueCat · Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn“if members are more likely to hear back from recruiters, they're more likely to retain”
“Those type of messaging changes alone would improve retention because our members are better informed and how to use the product.”
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