LinkedIn · professional social network
Offer a two-person plan at 20% off, plus a big annual-plan discount
Both offers retain better; no retention figures given
Workedpricingretention
What they did
Annual Premium plans get a significant discount. In test: dual plans covering you plus a family member, friend, partner, spouse or colleague, with 20% off for taking two plans. Otherwise Premium is not discounted (no coupon codes).
What happened
Guest says these offers retain better, through social effects or longer value exposure; some customers have stayed over a decade.
- Stage
- scale
In their words
Sub Club by RevenueCat · Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn“if you want to take an annual plan with Premium, you will get a significant discount towards that”
“We've been testing in dual plans that allow you to take a plan for you and a family, friend, partner, spouse, colleague, et cetera and then we also provide 20% discount for you taking two plans.”
“And so we see that those type of offers have also better retention”
Related topics
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