LinkedIn · professional social network
Use AI to draft profile summaries, but sell the help, not the AI
Unknownfeature-developmentpositioning-niche
What they did
LLM features solve specific jobs: writing a profile summary (three generated options from profile data, editable, with shorter/longer/more or less professional controls), drafting job descriptions for small-business hirers, ranking candidates, short comment starters. They are positioned as help with the member's task rather than as 'AI' everywhere.
- Stage
- scale
In their words
Sub Club by RevenueCat · Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn“Here's three options of how we would describe you based on your profile data and where you work and you can edit it.”
“And so the goal is not to sprinkle AI everywhere and say, "We're here. AI is us."”
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