Peak · B2C · brain training app
Show ads to people who started a free trial so they pay
Named as what's working now by the app's growth lead; no numbers
Workedpaid-social
What they did
Once a user activates a trial, retarget them with ads so they eventually pay and don't cancel.
What happened
Peak's growth lead cited it when asked what was working for them.
- Stage
- trial
“we retarget. We know that once somebody's activated a trial, we'll retarget them, because we want them to pay eventually pay and not cancel”
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- App Masters: Build a small app around one side feature of a big app, like green noiseHost says his portfolio since ~2020 was built this way; only 10-20% of apps hit
- Show a lower price or bonus for paying on the web instead of in the appSame-price web checkout hurts conversion; a visible discount matches or beats in-app
- Let users pay on the web at a discount and reinvest the cash soonerDeveloper reports really good results and revenue in days instead of 45
- Give players a reward for adding their email and card on your web store
- Ask if the app is for personal or work use; show work users higher prices
- Sudoku.com: Hold off on ads until players finish something, then show oneHost, a daily player, says the ads don't feel disruptive; no numbers
- Show a cheap starter pack when players open the game a second timeHost says it works well on second opens; no numbers