Practitioner pattern · David Stelzer (Chief Strategy Officer of Appcharge, the DTC monetization platform discussed)
Give players a reward for adding their email and card on your web store
Unknownpayments-checkoutonboarding
What they did
Appcharge's 'rolling offer': in the first sessions, players complete small tasks on the web store (enter email, save a credit card) and each completed step unlocks a special offer. Players can start playing right away; registration is made rewarding instead of required. Do it before the first transaction so that checkout, and every later checkout, is seamless. Pair with daily offers.
- Stage
- Early (first sessions)
“we have what's called a rolling offer piece, too, which is as you're going through these initial startups in a game, you complete certain tasks of like putting in your credit card information, giving your email and whatnot”
“I think it needs to happen before that first transaction happens, so that you're making the check out look more seamless.”
Related topics
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More from this episode
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