A non-game mobile app · B2C · developer Steve talked to
Let users pay on the web at a discount and reinvest the cash sooner
Developer reports really good results and revenue in days instead of 45
Workedpayments-checkoutweb-to-app
What they did
A non-game app developer offers a discounted web checkout alongside in-app purchase (details withheld). Because payment is direct, revenue lands in a couple of days rather than after the ~45-day Apple/Google payout, so it can be reinvested in growth faster.
What happened
Developer told Steve they are seeing really good results and get revenue in a couple of days instead of 45.
- Stage
- monetization
Related topics
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More from this episode
- App Masters: Build a small app around one side feature of a big app, like green noiseHost says his portfolio since ~2020 was built this way; only 10-20% of apps hit
- Show a lower price or bonus for paying on the web instead of in the appSame-price web checkout hurts conversion; a visible discount matches or beats in-app
- Give players a reward for adding their email and card on your web store
- Ask if the app is for personal or work use; show work users higher prices
- Sudoku.com: Hold off on ads until players finish something, then show oneHost, a daily player, says the ads don't feel disruptive; no numbers
- Show a cheap starter pack when players open the game a second timeHost says it works well on second opens; no numbers
- Peak: Show ads to people who started a free trial so they payNamed as what's working now by the app's growth lead; no numbers