Practitioner pattern · Steve P. Young (Sells app growth services and a paid founder community (App Founders))
Ask if the app is for personal or work use; show work users higher prices
Unknownpricingonboarding
What they did
Add an onboarding question 'Is this for personal or professional use?'. Users who pick professional see a higher-priced paywall than personal users. Steve calls it the easiest form of segmentation for non-games.
- Stage
- onboarding
“the easiest example that I've used and I've seen in apps now is, "Look, is this for personal or professional use?" Once they pick professional, you're going to show higher prices than you would if it was a personal use.”
Related topics
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