Practitioner pattern · Jonathan Parra (Sells paywall design and A/B-testing services to app companies (mentions sales calls and customers 'working with us'))
Put 'No commitment, cancel anytime' on almost every paywall
Small but steady conversion bump, per the guest
Workedpaywall
What they did
Add a 'No commitment, cancel anytime' subtitle or check-mark line near the CTA on nearly every paywall the guest designs; described as a simple hack with a granular bump in conversion rate.
What happened
Guest says it reliably gives a small conversion bump.
“that blurb, "No commitment, cancel anytime," is just like a simple hack that you add to almost every paywall, and it's very granular percentage bump on the conversion rate.”
“So here we have that "No commitment, cancel anytime" subtitle here that I add on almost every paywall. It just bumps conversions.”
Related topics
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More from this episode
- Shorten plan names, add 'No commitment, cancel anytime', and label the button 'Continue'+10% conversion over the wordier paywall
- Cut the monthly plan; offer annual plus a weekly plan with 3 free daysBig conversion jump per the slide; exact number not read out
- Show two plans, hide the rest behind 'View all plans', preselect annualGuest's standard setup; no numbers given
- When users close the paywall, show cheaper plans, then a 33%-off yearly dealNo result given; guest's go-to for apps that already test a lot
- For week- or month-long programs, show step by step how users will changeWorks across categories for journey-style apps, per the guest; no numbers
- Keep one-time offers at 25-33% off; save big sales for Black Friday
- Swap the feature table for 'Try it for 50% off' and a big screenshot+111% conversion; revenue per user also rose
- Make the paywall button about 65 points tall, with big text and an arrowGuest says bigger buttons and the arrow bump conversions; no numbers
- Start with a one-page paywall: headline, bullet list, reviews, buttonOne of the few layouts that performs well across categories, per the guest
- Test paywall design and plan mix first; leave price tests for laterGuest says design tests give the most mileage; no numbers
- Put a short video of the app in use on the paywallWon its A/B test; no numbers given
- Pedometer++: Make the paywall look like a plain Apple settings screenBeat more custom designs 'by quite a long shot'; worked again for a second app
- Give the top plan a dark, premium look that switches when users pick itMore users chose the top plan; no numbers
- Blinkist: Show the free trial as a timeline: today, day-5 reminder, day-7 billingStill a very high performer after years of copying, per the guest
- Charge about $20 a month for an AI chat app tuned to one nicheUsers pay for it, per the guest; no revenue shared