Blinkist · B2C · book summary app
Show the free trial as a timeline: today, day-5 reminder, day-7 billing
Still a very high performer after years of copying, per the guest
Workedpaywall
What they did
Paywall lays out the trial as a timeline: today you unlock the app, day 5 you get a reminder notification, day 7 billing starts. Widely copied from Blinkist.
What happened
Used for years across apps and still very high-performing; no sign of decay from copying.
“the Blinkist paywall with the free trial uh timeline, you know, where like today you unlock the app, you know, day 5 you get a notification, day 7 billing starts”
“that is a paywall that um people have been using for years, and it's still a very high-performing paywall.”
Related topics
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More from Blinkist
All 2 Blinkist tacticsMore from this episode
- Shorten plan names, add 'No commitment, cancel anytime', and label the button 'Continue'+10% conversion over the wordier paywall
- Cut the monthly plan; offer annual plus a weekly plan with 3 free daysBig conversion jump per the slide; exact number not read out
- Put 'No commitment, cancel anytime' on almost every paywallSmall but steady conversion bump, per the guest
- Show two plans, hide the rest behind 'View all plans', preselect annualGuest's standard setup; no numbers given
- When users close the paywall, show cheaper plans, then a 33%-off yearly dealNo result given; guest's go-to for apps that already test a lot
- For week- or month-long programs, show step by step how users will changeWorks across categories for journey-style apps, per the guest; no numbers
- Keep one-time offers at 25-33% off; save big sales for Black Friday
- Swap the feature table for 'Try it for 50% off' and a big screenshot+111% conversion; revenue per user also rose
- Make the paywall button about 65 points tall, with big text and an arrowGuest says bigger buttons and the arrow bump conversions; no numbers
- Start with a one-page paywall: headline, bullet list, reviews, buttonOne of the few layouts that performs well across categories, per the guest
- Test paywall design and plan mix first; leave price tests for laterGuest says design tests give the most mileage; no numbers
- Put a short video of the app in use on the paywallWon its A/B test; no numbers given
- Pedometer++: Make the paywall look like a plain Apple settings screenBeat more custom designs 'by quite a long shot'; worked again for a second app
- Give the top plan a dark, premium look that switches when users pick itMore users chose the top plan; no numbers
- Charge about $20 a month for an AI chat app tuned to one nicheUsers pay for it, per the guest; no revenue shared