An AI assistant app · B2C · Superwall customer
Cut the monthly plan; offer annual plus a weekly plan with 3 free days
Big conversion jump per the slide; exact number not read out
Workedpaywallpricing
What they did
Removed the monthly plan so the picker shows annual (still preselected, since it has the highest LTV and ARPU) and weekly with a 3-day free trial; CTA changed to 'Start my 3-day free trial' instead of 'Put AI into action'. Fewer options cut decision fatigue and the trial copy makes users feel safe continuing. Guest would also test an annual + monthly variant, and puts any third plan behind a 'View all plans' button.
What happened
Host called it 'a pretty dramatic increase' from the slide; figure not stated aloud.
Related topics
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More from this episode
- Shorten plan names, add 'No commitment, cancel anytime', and label the button 'Continue'+10% conversion over the wordier paywall
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