A two-tier subscription app · B2C · guest's agency client
Give the top plan a dark, premium look that switches when users pick it
More users chose the top plan; no numbers
Workedpaywallpricing
What they did
Two-tier app (Plus and higher Pro, each weekly/monthly/quarterly), Hinge-inspired paywall. The Plus tier shows on a white background; selecting Pro fades to a dark premium-looking background, contrasting with the onboarding so users sense something is different. Users toggle between tiers on the paywall and land back on the premium look.
What happened
More users subscribed to the Pro plan.
Related topics
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- Cut the monthly plan; offer annual plus a weekly plan with 3 free daysBig conversion jump per the slide; exact number not read out
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- Show two plans, hide the rest behind 'View all plans', preselect annualGuest's standard setup; no numbers given
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