Slopes · B2C · ski tracking app
Sell day and season passes next to the subscription for occasional users
Host cites it as working; no numbers
Workedpricing
What they did
Slopes (ski tracking) sells a season pass and day passes so people can buy as little or as much as they want, while keeping a subscription for avid skiers who go out many times a year.
What happened
Host calls it a good example of letting users pay how and how often they want.
“Or Slopes is, we had the founder of that on the podcast and he now does a season pass.”
“But then they also have, to your point, they have this subscription for people who are avid skiers and who are going to go out six times a year or whatever.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Slopes
All 2 Slopes tacticsMore from this episode
- Subway Surfers: Move the game to a new city every three weeksGuest credits it with keeping the game fresh for 13 years; no numbers
- Subway Surfers: Keep the core game free and unlimited, and never lock content behind paymentTop-5 downloaded game every year since 2012; 1M installs a day
- Subway Surfers: Have a small in-house team post 5-10 videos a day riding pop culture trendsViral hits of 75M-100M views on salaries only; guest says it lifts app store featuring
- Subway Surfers: Let anyone use the game in their videos, and repost the cool onesCreators, including a K-pop star, make unpaid content; the game became a meme format
- Subway Surfers: Put a few hundred dollars behind posts already going viralTens of thousands of dollars total; helps hits spread to other platforms
- Subway Surfers: Let players watch an ad for a reward instead of payingAds bring in 80-85% of revenue; still the top game in tier-2 and tier-3 countries
- Subway Surfers: Ask players' age, show kids only child-safe ads, and block gambling and gun adsVery few complaints across a billion ad impressions a month
- Subway Surfers: Swap characters with other hit games, with no money changing handsBrings back lapsed players and boosts both games; Crossy Road got the bigger bump