SurpassMD · B2C · GLP-1 weight loss telehealth
Have AI check every ad against platform, industry and delivery rules before upload
Guest says it catches issues before ad disapprovals; no numbers
Workedpaid-socialteam-process
What they did
Built three AI skills from outside research and own experience that review all messaging: (1) platform guardrails - does the channel's policy (Meta, Google) permit it; (2) category rules - e.g. never call compounded drugs FDA-approved; (3) operating reality - claims like 'same-day shipping' must match what the pharmacies deliver. The skills flag issues; a human reviews each flag and either changes the copy or marks a false positive and runs as is. Run before uploading to the ad manager to avoid Facebook disapprovals and account suspensions.
What happened
Catches issues before they lead to Facebook disapprovals
“the way I have uh constructed these layers is that they are skills that will review all my messaging. They will flag it, and then I, as a human being, or whoever is managing the marketing, can review it”
“before you even uh upload to an ad manager, you know, you you you want to just catch the issues before getting the Facebook disapproval”
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