A subscription app · B2C · host's own app
Raise the weekly price to $9.99 so a $50 yearly plan looks like a deal
Beat $6.99/week; more people buying the yearly plan
Workedpricingpaywallexperimentation
What they did
A/B test against $6.99/week with a 3-day trial: variant shows $9.99/week with a 3-day trial plus a $50/year plan with no trial. Users seeing '$10 a week' opt for $50 a year. Paywall built in-house, tested via RevenueCat Experiments.
What happened
Better results for the $9.99/week variant, with more yearly sign-ups; test still running
Related topics
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