SurpassMD · B2C · GLP-1 weight loss telehealth
Send ad platforms custom events with all patient details stripped out
Unknownanalytics-attributionpaid-social
What they did
Health data must never reach the ad network. Standard Facebook events are not used; only custom events. Before events are sent back, name, email and medicine information are stripped so no patient data is passed.
“you cannot use any standard events on Facebook, you have to use custom events”
“no actual patient data, that is like a name, or email, or medicine information is passed back”
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