A subscription app · B2C · host's own app
Put the free trial on the weekly plan instead of the yearly plan
Revenue tripled; the 7-day yearly trial had starts but no conversions
Workedpaywallpricing
What they did
Originally a 7-day trial on the yearly plan: people started trials but nobody converted. Moved the trial to the weekly plan as a 3-day trial ($6.99/week). Host recommends the same to an audited app whose weekly plan sells best: 3-day trial on weekly, yearly by itself.
What happened
Revenue 3x after moving the trial
“this is the app that I did have the 7-day trial on the yearly. We got people activating the trial, but nobody converted. And then I moved the trial to the weekly, a 3-day trial to the weekly, and that's when the revenues 3x'd”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Abound: Send ad platforms a custom signup event only for users likely to fitGuest calls it a big game-changer; no numbers
- Report trial starts to ad platforms only after 12 hours, once early cancellers leaveROAS went up a step; 25-30% of trials cancel in the first 12 hours
- SurpassMD: Optimize ads for the first form answer, then move deeper as data comes in
- SurpassMD: Send ad platforms custom events with all patient details stripped out
- SurpassMD: Get LegitScript approval so you're allowed to advertise prescription drugs onlineApproved; can advertise on digital platforms
- SurpassMD: Have AI check every ad against platform, industry and delivery rules before uploadGuest says it catches issues before ad disapprovals; no numbers
- SurpassMD: Send refill reminders and marketing emails from separate tools that share no health data
- SurpassMD: Have an AI agent fill out competitors' sign-up funnels and yours, then suggest fixesGuest says agent opinions give the obvious fixes; real data gives bigger jumps
- Raise the weekly price to $9.99 so a $50 yearly plan looks like a dealBeat $6.99/week; more people buying the yearly plan
- Build a website for your app with one AI prompt and run Google Ads to it