GTM Sauce

SurpassMD · B2C · GLP-1 weight loss telehealth

Have an AI agent fill out competitors' sign-up funnels and yours, then suggest fixes

Guest says agent opinions give the obvious fixes; real data gives bigger jumps

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What they did

Using Codex agents that operate their own computer: 'go to these five competitors, fill out their medical intake form and funnel, fill out mine, tell me where I do better and give your top five recommendations to reduce friction', then have the AI implement them. Next step: connect real data (Google Analytics, AppsFlyer, PostHog, free Microsoft Clarity heatmaps and recordings) to the agent and ask which step loses users, what they scroll on, what to double down on or remove.

What happened

Agent-only reviews surface fairly obvious low-hanging fruit; guest expects the bigger gains from analyzing real data
30:54
“Go to these five competitors. Go fill out their you know, your their medical intake form and funnel. Go fill out my form. Tell me where do you think I am doing a better job versus other folks, and get get tell me your top five recommendations”
Vivek Girotra
“you can now connect all those pipes into your agent and ask it, like, "Hey, go look at real data and tell me like which step is losing my users.”
Vivek Girotra

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