Swipe.by · B2B · AI marketing for restaurants
Pay door-to-door reps mostly commission, with a guaranteed minimum
Reps keep 30-40% of year-one revenue; top reps promoted in ~6 months
Workedsales-org
What they did
Quota ~6 new locations/month (~$36K new ARR at ~$6K ACV). Rep keeps 30-40% of year-one revenue on new sales. 'Activity guarantee' instead of a base: reps who knock doors and set appointments earn ~$36-40K/year even with no closes. Target ~70 touch points/week (non-unique; repeat visits count), reduced by closing activity; at 10 demos/week no more walk-ins required. Good reps are promoted within ~6 months to salaried W2 market leads with no commission. Everyone gets a small equity grant vesting after two years.
What happened
Supports the door-to-door engine; founder says it lets them give year-one revenue to reps and still scale
In their words
Top Founders with Nathan Latka · He Sells AI Door-to-Door. $3.5M ARR, 400% Growth, $0 Ads“So they have an activity guarantee, what we call it. So if you don't close anything, but you knocked on doors and you set appointments, you will make money.”
“we have a key that goes against that as you do closing activity.”
“Everyone who joins us gets equity because we're still so early stage”
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More from this episode
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- Swipe.by: Give websites and online ordering away free; charge for the AI services on top
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