Swipe.by · B2B · AI marketing for restaurants
Promote top reps to open new cities
Unknownsales-orgmarket-selection
What they did
Reps who perform on the ground are promoted (typically within 6 months) to open a new market, which is how the company expands city by city. Cost: the company loses that rep's closing output while the new market ramps, and has to recruit new reps; outside capital is used to bridge this.
In their words
Top Founders with Nathan Latka · He Sells AI Door-to-Door. $3.5M ARR, 400% Growth, $0 Ads“People are really good on the ground. They bring in money, but then we promote them to open up a new market. So we're actually growing market by market.”
Related topics
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More from this episode
- Swipe.by: Sell only door-to-door, with reps walking into restaurants~$3.5M ARR, ~400% yearly growth, $0 ad spend
- Swipe.by: Pay door-to-door reps mostly commission, with a guaranteed minimumReps keep 30-40% of year-one revenue; top reps promoted in ~6 months
- Swipe.by: Recruit sales reps with Indeed job ads
- Swipe.by: Have the rep sit with the owner while a remote lead runs the demo300-400 demos a month
- Swipe.by: Skip free trials and push small businesses to pay a year up frontMost customers pay the year up front
- Swipe.by: Give websites and online ordering away free; charge for the AI services on top
- Swipe.by: Swap revenue-share loans for fixed monthly debt payments to fund the sales pushKept 100% equity; fixed payments made cash planning easier
- Swipe.by: Sell to hair and nail salons with the same restaurant sales teamStopped; product was ~5% short of what salons need